'Tis the Season to Thank Your Customers
Dec 19, 2017
Tis the Season to Thank Your Customers
The holiday season is a busy time for anyone, particularly a business owner trying to capitalize on the end of the year. This time of year is a big opportunity for promotional products to help you make the most of the holiday season.
“It’s the thought that counts” is a common phrase that rings true when you’re buying gifts for loved ones. This is also true for promotional products. People like knowing you went the extra mile to deliver something meaningful. And, meaningful doesn’t have to mean expensive. Even the smallest budget can give a thoughtful gift with added personal touch to go that extra mile.
It’s time and budget consuming to personally select a corporate gift for each customer or employee; however, if you personalize the gift with a festive holiday card, they’ll know you took the time to personally send them best wishes. Taking the time to have each team member sign the card also adds a personal touch.
The holidays aren’t the only time you can add a personal touch. If you’re working with a customer, the best way to deliver something personal is to know them. Know their birthday, know their holidays, and know what will make them feel special. After all, every business is in the business of building relationships.
As you may have read in our Guide to Promotional Product Timing, timing is everything. A well-timed gift or holiday card could open the door to future business partnerships. Time can be a limited luxury during this time of year. Holiday parties, budget meetings, and planning for the new year can cause everyone to feel the squeeze. However, the holiday season is a perfect time to pause the madness and thank your customers for their business and partnership.
The holiday season is also relatively short, so you should begin thinking about your holiday gifts in September or October. In some cases that doesn’t mean you are limited to that timeframe, but you should find a promotional product partner who is agile and able to help you choose the right gift for your target audience in a realistic timeframe. Remember, the bigger the audience, the more time you’ll need to get your products delivered.
Panda Promotions provides customers with holiday gifts from calendars to chocolates, and everything in between. We even have a great selection of holiday cards our customers can choose from to get your shopping done in one stop.